Performing an art show in front of a live audience of journalists is always a risky venture on the part of an art company. You can almost guarantee that technology will fail you just when you need it to do its best.
But not this time. Nokia’s Chief Marketing Officer, Adam Ferguson, did the brave and daring job of replacing the battery in one of the company’s three new budget phones live on camera, all the while giving his comments to the press. It’s about what it does and why it’s important. .
Ferguson promised it would take him less than 5 minutes to complete the battery installation, and although we could have made up for a few seconds either way, he proved to be a man of his word.
“If someone like me – who’s not very good with his hands, as you’ve seen from some of the things I’ve been doing there – can do that while you’re talking to all of you, hopefully that shows that anyone can. “He told us during the demo, which happened almost, in the last week of the World Congress.
Nokia G22, now awake as a result of a major surgery by someone who wants to do it before our eyes, has been designed and modified in its essence. Thanks to a partnership with the tech repair company iFixit, owners of this phone, which was announced at MWC in Barcelona on Saturday, will be equipped with guides and support for repair their phones themselves when the time is right. All they will need is a guitar pick and a #00 screwdriver.
It puts Nokia, which isn’t even among the world’s top five mobile phone companies, ahead of the game this week at the world’s biggest mobile show, where sustainability is a big theme. In context global climate crisis, the problem of electronic waste has become a concern for technology companies and consumers. Ensuring the products we use have a long life and cannot be easily disposed of once our batteries start to die is an important step in reducing the environmental impact of our technology use.
“We’re already seeing that people are holding onto their phones for longer,” Steven Moore said in an interview while chairing the Mobile World Congress. Moore is the head of climate change at the GSMA, which hosts MWC. He said the average lifespan of a cell phone has already risen from two to three years. In addition, he added, people are more interested in repairing their phones, and are open to buying refurbished products.
Nokia is not the first to do this. Since 2013, Fairphone, a Dutch social enterprise, has focused on trying to produce smart phones that have a small environmental footprint. Since last April, Apple has also been supporting people who want to take care of DIY repairs on their iPhones, through it. Self Service Reform Program.
But the difference now is that DIY repairs have started to change from being a major utility to becoming an important feature of the headlines of new phones. “As consumers increasingly demand durable and long-lasting devices, the ability to easily and affordably repair smartphones will be a major differentiator in the market,” said Ben Wood, senior analyst at CCS Insight, in in a statement.
Nokia may not be the first to reform, but it is doing so at an important time. This year at MWC development is front and center, as companies across the mobile spectrum strive to reduce their environmental impact in line with the GSMA’s goal for the mobile industry to reach zero carbon emissions by 2050.
Any phone manufacturers that do not come to the show this year with a well-read system for why they do not pay attention to their repair options should be ready to face criticism, Emma Mohr- McClune, senior analyst and In a statement she said, at the research company Global Data.
She added, “Currently, the project managers are not involved in this debate, but at some point the company’s employees will start looking for more options in this matter.”
With increasing pressure from consumers and other parts of the mobile phone industry, it will be up to phone manufacturers to respond by making it easier to replace parts such as batteries and screens, which often bear the burden of use. for a long time. But it’s important not to ignore software as part of that conversation either.
When OnePlus came out OnePlus 11 Earlier this month, it extended its support period up to four years of Android updates and an additional fifth year of security updates. Without the promise of long-term security updates like this, an otherwise good phone may be worthless.
Good future proofing also doesn’t lessen the responsibility of the phone makers to ensure that the devices are already durable before they reach your hands.
According to Moore, 80% of a mobile phone’s environmental footprint already occurs before you take it out of the box. “That means we really need to consider the actual emissions and environmental impact of the device,” he said.
The long-term vision for future phones, as outlined in the GSMA’s strategy paper released in November, is that one day our devices will. they will be 100% recyclable and reusableas made with 100% renewable energy.
“There’s no device right now that fits that description, but we’re already seeing real signs from other manufacturers on this,” Moore said. “There are many things the industry can do [and] I think we’re just getting started.”
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